Service Innovation: facilitated by STBY
STBY enjoyed running a successful workshop last month at PICNIC’s mash-up event in Amsterdam. The workshop focused on some of the Design Research processes we employed during the project we designed...
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Ingrid Wendel
Fascination for how you can respond to the needs of customers and end users has been a connecting thread throughout Ingrid’s career. Which needs do customers have and why? And what can you offer...
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Services for Innovators: Working with Amsterdam Chamber of Commerce to...
A nationwide study recently conducted in The Netherlands reached out to Dutch entrepreneurs to assess how they thought various regions supported their activities. This quantitative study saw Amsterdam...
View ArticleService Design in Tourism
Geke will be presenting at this first international conference on service design thinking in the travel and tourism industry. The conference takes place on 23-24 August in Innsbruck. The topic of...
View ArticleThe Web and Beyond
Both Geke and Bas will present at the Amsterdam based bi-annual conference on the practice and business of user experience. On 25 September Bas will host a workshop on ‘Visual storytelling to inform...
View ArticleSXSW 2013
Please support our submission for one of the most exciting interactive conferences at the moment. We have an abstract up on the Panelpicker, which is now open for popular votes. If you like our work,...
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Investigations on emerging usage of smart devices
Over the past year we have worked on an extensive series of projects investigating how people make use of ‘ecosystems of smart devices’. We have, for instance, looked into how people make choices on...
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Empathic Conversations
Empathic conversations are a way to reach the deepest level of behavioural insight, structuring interactions with participants around real, empathetic connections that can uncover practices and...
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Agile Collaborations
Many of the results we achieve with our work are only possible when working in an open and responsive way. Over the past few years we’ve developed an approach that facilitates agile collaboration with...
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International Focus
Deeper insights into contemporary consumer behaviour can be obtained by working within a global context – behavioural drivers can be more accurately documented when local cultural factors can be...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Working on e-book at Ultra Factory Kyoto
To synthesise a series of collaborative design research projects STBY has been working on, together with Daijiro Mizuno from Ultra Factory at the Kyoto University of Arts and Design in Japan, Bas and...
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Nicole Reinhold
Nicole Reinhold is an associate of STBY and also works as an independent consultant at SOCRATIZE. She is a Research & Innovation Consultant researching people’s behavior, lifestyle and business...
View ArticleDesign Research – Thinking Through Making
Bas Raijmakers gave a presentation on Design Research – thinking through making at UX Hong Kong 2012, the gathering for primarily Asian practitioners of UX design organized by our Reach-partner Apogee....
View ArticleZuidZorg: Supporting Early-dementia Carers
What services are needed to support people living with dementia? STBY recently tackled this question together with Zuidzorg, a Dutch provider of extra-mural health care services who (amongst many other...
View ArticleHead in the clouds, and feet on the ground
THNK The Amsterdam School for Creative Leadership officially launched yesterday, 19 March. The team of founding participants and faculty looks very promising and they seem eager to get their hands...
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Service Design Talks Amsterdam 21 March
Again very nice and engaged group of people came together at the STBY studio in Amsterdam last night, for the latest session of Service Design Talks Amsterdam. We discussed the book ‘Designing for...
View ArticleHeartlands Cornwall to open 20-22 April!
Since 2007, STBY has worked with Yanki Lee on Heartlands in Cornwall, a new ‘cultural playground’ and also World Heritage Site near Redruth in Cornwall, UK. Now, after years of preparing and...
View ArticleJoin us for a PICNIC in Amsterdam
Summer might not have made an appearance yet, but that hasn’t stopped us planning a PICNIC for this May. The PICNIC Innovation Mash Up will be a one-day, active learning event focused on “how”: how...
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Audience driven innovation in the theatre
One of the most common issues STBY are asked to help with is how to successfully integrate customers into innovation processes. This issue manifests itself in a diverse number of ways, and the problems...
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